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Marketing activities are both art and science. How do you know if you are targeting the right customers with the right methods? How is your competitive environment affecting your marketing?

Marketing is different for every company. Most companies have the basics handled. Find out how to get the most out of your marketing program. Learn from a Marketing Professor and Business Owner, how to get your marketing program working at its best. Discover the right mix of marketing variables to make your program a success.

Most companies have a good understanding of some of the marketing mix, but they need a bit of help putting it together and knowing where to spend their promotional dollars. Impact will coach you through the hurdles that are keeping you from achieving your goals.

• Review your marketing program

• Set manageable goals

• Learn from experts how to propel your company forward

• Receive guidance on how to target, price, promote, and conduct easy market research

• Determine what might be missing from your marketing program.

• Consult with your coach as you change marketing activities and make progress towards your goals.